This time around, both Nintendo of America and Nintendo of Europe partnered with Humble Bundle for the package.
Nintendo hasn't quite gotten there yet, but the Humble Friends of Nintendo Bundle is a major step in that direction. "And so releasing it on a global scale would have been really difficult because either the content hadn't been released or had been recently released, and it would have been detrimental to those developers to already have such a drastic discount associated with it." Baker added that a region-free bundle was possible in the future. "The fact is that some of that content hadn't even been released in Europe yet," Baker said at the time. Damon Baker, who handles marketing for third-party developers and publishers at Nintendo of America, told Polygon in June that the Nindie bundle was region-locked in order to protect the developers.
The organization's previous collaboration with Nintendo, the Humble Nindie Bundle - named after Nintendo's moniker for the indie developers it works with - was available exclusively in North America because only Nintendo of America was involved in the process. "With Nintendo's help, we've aimed to craft a bundle that will have the widest appeal possible," said John Graham, co-founder and chief operating officer of Humble Bundle, in an email interview. Nintendo gets a Humble Bundle and it's all indies
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